Inside Relevent’s bid to grow brand Bundesliga in the Americas

(Stuart Franklin/Getty Images)
(Stuart Franklin/Getty Images)
The breakdown of the German Football League’s attempts to secure private equity investment was a key factor in the Bundesliga’s decision to enter into a long-term, Americas-focused partnership with Relevent Sports.

You need to be a SportBusiness Media subscriber to view this content

Talk to our team of experts to learn more about the benefits of subscribing

Already have an account? Sign in here

Read this next

Football

Arne Rees, executive vice-president strategy, Americas of Bundesliga International

8 Aug 2019
Football

Conmebol hunts for blockbuster bid in Libertadores media rights tender

25 Mar 2022
Football

Bundesliga's multi-distributor approach in SSA pays off

15 Aug 2024
Football

Bundesliga almost flat in Indonesia after Mola settlement

6 Sep 2024
Football

Bundesliga fee flat in Spain as DAZN packages big leagues

22 Aug 2024