Start of NFL Draft sets new viewership record
With sports fans starved for live content amid the ongoing Covid-19 pandemic, the first round of the 2020 National Football League Draft more than delivered on bullish expectations and set a new event…
WWE shows surprising strength in latest earnings
World Wrestling Entertainment showed surprising buoyancy in its first-quarter 2020 earnings, showing solid earnings and revenue growth despite issues early this year with executive departures and digital…
AT&T, Spectrum end carriage conflict for SportsNet LA
SportsNet LA, the regional sports network devoted to Major League Baseball’s Los Angeles Dodgers, will finally be carried on DirecTV and other multichannel video distribution platforms controlled by A…
ESPN moves up release of anticipated Bulls documentary
ESPN has moved up the release date for its highly anticipated 10-part documentary series The Last Dance from June to a new start of April 19 due to widespread viewer demand amid the ongoing sports hiatus.
YES Network live tweets classic Yankees games as part of alternate programming strategy
The YES Network, the regional sports network majority controlled by Major League Baseball’s New York Yankees, live tweeted commentary of classic Yankees games, the latest effort to create new programming a…
Disney says entertainment sales growing amid sports shutdown
ESPN parent company Disney said it is seeing increased user consumption and advertiser interest in its entertainment properties while the US sports industry remains at a standstill due to the ongoing Covid-19…
ESPN looks to several areas to fill programming holes
With a plethora of linear and digital networks to fill, as well as social media extensions, and no live games in the US happening due to the Covid-19 pandemic, ESPN is grappling with how to maintain a…
YouTube TV drops some Fox RSNs, YES Network from service
The ongoing carriage battle between Sinclair Broadcast Group and YouTube TV has taken another troubled turn as the streaming provider has dropped some Fox regional sports networks controlled by Sinclair,…
NBC Sports sets new Olympics ad sales record for Tokyo 2020
NBC Sports said it has sold $1.25bn in US ad sales for the upcoming Tokyo Olympics, setting a new record for any broadcaster for the Games
NBC Sports sets new Olympics ad sales record for Tokyo 2020
US network tops 2016 Rio sales with nearly five months to go before Games set to start