Analysis

SportBusiness Media takes a deep dive into the past, present and future of DAZN, starting with the platform's creation and initial years of activity.

Indian pay-television broadcaster Sony Pictures Networks agreed a three-year extension to its rights deal for the Australian Open tennis grand slam at a reduced fee.

Tennis Australia is also understood to have secured significantly improved digital rights for its own social media channels within New Zealand.

Well-placed sources in two major East Asian markets have told SportBusiness that pirate signals and streams of Fifa World Cup matches were rampant in their markets, significantly limiting their ability to make a return on the rights.

France’s Ligue 1 will bring its global media rights to market next year faced with one clear mission: to recover as much lost ground as it can after the catastrophic collapse of its domestic media rights deal with Mediapro in 2020.

The DFL and Bundesliga International are both under significant pressure to make 2023 a much happier year for German clubs off the pitch, albeit with limited means to do so.

Italy’s Serie A will be banking on several factors to increase the value of its global media rights from the current level, but the opportunity to strike media rights deals for longer than three seasons will likely be the most influential.

A major shake-up of Australia’s ‘anti-siphoning’ laws – laws that govern which sporting events should be shown on free-to-air television – will likely be avoided, despite pressure from pay-television broadcaster Foxtel for the list to be shortened.

Globo’s loss of exclusive digital rights to the 2022 Fifa World Cup unleashed the potential of alternative broadcasts in Brazil, as Brazilian influencer Casimiro’s streams of World Cup matches broke the country’s YouTube and Twitch’s live viewership records.

Orange’s takeover of Telekom Romania’s sports channels this year is unlikely to breathe new life into the Romanian media rights market, experts have told SportBusiness Media. 

ITW Consulting agreed a time-buy deal with Sony in order to exploit its Bangladesh Cricket Board rights ahead of India’s current tour of the country.

BeIN Sports fought off competition from rugby-focused Premier Sports Asia to renew its rights in Southeast Asia for the men’s Rugby World Cup in 2023.

Pay-television broadcaster Sky New Zealand acquired rights to the 2023 Netball World Cup, paying the same fee as it did for the 2019 edition.

The deal considerably strengthens beIN’s portfolio in the region and should quieten, at least in the short term, debate over the company’s commitment to Asia.

Uefa and Team Marketing’s latest deals across the Balkans with Telekom Srbija, HRT and broadcasters in Kosovo have produced total income very close to the current cycle, signalling a sudden lack of competition from United Media Group.