Analysis

Boxing: German public service broadcaster ARD extended its television rights deal with boxing promoter Sauerland for one more year, taking it to the end of 2012, paying about €14m ($21m).

The English Premier League this week concluded the bulk of its Asian rights sales for the next three-year cycle, from 2010-11 to 2012-13, enjoying major revenue increases in the key markets in defiance of the economic downturn.

The strategic adviser for Rio’s successful bid to host the 2016 Olympics has dismissed claims from US network NBC that the US media rights to the Games will be worth significantly less than they would have been had Chicago been chosen.

Mediapro is close to finalising domestic mobile rights deals for Spanish football’s La Liga, the first such deals to be agreed after a three-year hiatus caused by the football war between Mediapro and Sogecable.

SingTel’s double victory last week, in agreeing deals for English football’s Premier League and ESPN Star Sports’ bouquet of sports channels, amounts to a changing of the guard in the Singapore market.

The collapse of a sublicensing deal designed to boost the English Premier League’s exposure in China has highlighted the difficulties facing the league as it attempts to get both good coverage and high revenues in its next television rights deal.

MP&Silva was the only agency to succeed in picking up any Premier League rights with deals in Vietnam and Japan.

The Russian sports broadcasting industry will consolidate from next year, with RTR Sport becoming a general entertainment channel and 7TV dropping all its sports content.

SportsMax is confident that it will make a good profit on its recent deal for the 2010 and 2012 Olympics, despite now having to sell on free-to-air rights to many of the same broadcasters it outbid in the original tender process.

No UK broadcasters were willing to show England’s final 2010 World Cup qualifier against the Ukraine but national team matches are still a sure-fire guarantee of big television audiences.

Football: The English Premier League agreed deals across most of Asia for the next three-year period, from 2010-11 to 2012-13

Action Sports: Pan-European broadcaster Eurosport extended its deal with the Alliance of Action Sports, covering live rights in Europe for the Summer and Winter Dew Tours, for another five years

IMG this week said that its new three-year deal to distribute the media rights for A1GP could push the series towards the “tipping point” which could transform the heavily loss-making championship into a success.

The EBU's deal for Euro 2012 rights is the most flexible it has ever agreed for a top-tier international sports rights property and marks a further step in its evolution as it continues to adapt to a different market reality.

Next week’s bidding deadline for English Premier League rights in most of Asia will kick off a frenzied period of activity for the league, with tenders being issued shortly afterwards in Greater China, Africa, Australasia and Europe.

Uefa’s decision this month to spin off its commercial activities into a separate company was an inevitable extension of the overhaul by Michel Platini – the latest step in his campaign to reassert the primacy of football over commerce.

Kentaro is confident that a record internet pay-per-view audience will justify its decision to reject offers from mainstream UK broadcasters for the rights to England’s final 2010 World Cup qualifier.

Basketball’s Euroleague is poised to agree a three-fold increase in rights fees in Greece, becoming the latest rights-holder to benefit from renewed pay-television competition in the country