Analysis
Premier League tinkers with Asia tender to address tough markets
The English Premier League introduced several novel elements in its tender for media rights in Asia-Pacific markets for the new cycle, aimed at cracking what are expected to be some of its toughest sales territories.
Free-to-air channels make comeback as pay-television narrows its focus
European free-to-air broadcasters are very much back in the market for top sports rights and are becoming an increasingly attractive option for rights-holders.
LaLiga’s one-per-cent pay-television uplift cancelled out by production burden
Telefónica and DAZN’s five-season deals for LaLiga’s domestic pay-television rights will help the league broaden its distribution among Spanish consumers, though the league has suffered a real-terms decrease on the previous cycle’s pay-television income.
F1 rights in Greece stay with public-service broadcaster ERT
Formula One rights in Greece will remain with incumbent rights-holder ERT, which paid a flat fee to retain the property in a one-season deal covering the 2022 season.
Uefa secures uplift for Greek national team rights with Alpha TV
Increased competition and the entrance of new players vying for Uefa national team rights have resulted in a decent increase over the next six seasons.
Pro TV pays strong increase for Euro 2024 and 2028 rights in Romania
Pro TV has paid an increased fee for rights to the next two European Championships in 2024 and 2028, beating competition from rivals Antena and Look TV.
Premier League leaves cash on the table in NBC renewal
The English Premier League secured a monstrous increase in its new six-season deal with Comcast-owned NBC in the United States, but sources say it left a significant amount on the table by deciding to stick with the incumbent.
Nent extends women’s football offering with deal for Damallsvenskan
The Nordic Entertainment (Nent) Group will pay an increased rights fee to the Swedish Elite Football Dam (EFD) for exclusive rights to the top tier of women’s football in Sweden, the Damallsvenskan, in 10 countries from 2022 to 2026.
Falling Japanese market drags down AFC global rights value
A large decrease in Japan has dragged down the global value of Asian Football Confederation media rights by at least 13 per cent in the 2021-24 cycle.
Post-Fox Sports Asia landscape emerges as SPOTV and beIN snap up rights
A volley of rights sales this year reallocated properties formerly held by pan-regional broadcaster Fox Sports Asia and began shaping a new sports broadcasting landscape in Asia-Pacific.
BT considers options as cracks show in three-way talks with DAZN and Sky
As DAZN Group’s protracted effort to acquire BT Sport reaches its conclusion in one way or another, neither party wants to make final concessions to seal a deal before the year’s end.
Viacom18 deal shows NBA yet to break through in India
Indian media group Viacom18’s three-season deal for rights to the NBA reflects the property’s stagnant profile in the country, where broadcaster interest in the league has waned.
Serie A picks up pieces as global media rights revenue falls 14 per cent
Though Italy’s Serie A was hamstrung by the country’s invasive regulators and by a broader bear market around the world, its own decisions have contributed to a dramatic shortfall in media rights revenue.
MTV3, YLE see win-win in Fifa World Cup 2022 sublicensing deal
Public-service broadcaster YLE had recouped almost half its fee by sublicensing some rights to next year’s Fifa World Cup to commercial broadcaster MTV3.
LaLiga strikes in red-hot Central America to more than double fee
LaLiga and its international sales agent, Mediapro, took advantage of a red-hot market in Mexico and Central America to double its media rights income from the region, securing a new eight-season deal with Sky.
NBA weathers storm to increase digital rights revenue in China
The NBA will earn record revenue from its digital media rights in China in the coming seasons, despite the ravages of the pandemic and the 2019 Daryl Morey controversy.
Premier League makes strong gain in the Baltics amid fierce competition
The English Premier League has seen its value in the Baltics soar amid Nordic Entertainment (Nent) Group’s dynamic entrance into the market and heated competition with local rival TV3 Group.
No guaranteed fees for Uefa as sales agent process sprints to a finish
Uefa and the European Clubs Association’s hopes of receiving a minimum guarantee for rights to Uefa club competitions look to have been dashed after bidders failed to find a cost-effective method of delivering one.