Analysis

The English Premier League introduced several novel elements in its tender for media rights in Asia-Pacific markets for the new cycle, aimed at cracking what are expected to be some of its toughest sales territories.

European free-to-air broadcasters are very much back in the market for top sports rights and are becoming an increasingly attractive option for rights-holders.

Telefónica and DAZN’s five-season deals for LaLiga’s domestic pay-television rights will help the league broaden its distribution among Spanish consumers, though the league has suffered a real-terms decrease on the previous cycle’s pay-television income.

Formula One rights in Greece will remain with incumbent rights-holder ERT, which paid a flat fee to retain the property in a one-season deal covering the 2022 season.

Increased competition and the entrance of new players vying for Uefa national team rights have resulted in a decent increase over the next six seasons.

Pro TV has paid an increased fee for rights to the next two European Championships in 2024 and 2028, beating competition from rivals Antena and Look TV.

The English Premier League secured a monstrous increase in its new six-season deal with Comcast-owned NBC in the United States, but sources say it left a significant amount on the table by deciding to stick with the incumbent.

The Nordic Entertainment (Nent) Group will pay an increased rights fee to the Swedish Elite Football Dam (EFD) for exclusive rights to the top tier of women’s football in Sweden, the Damallsvenskan, in 10 countries from 2022 to 2026.

A large decrease in Japan has dragged down the global value of Asian Football Confederation media rights by at least 13 per cent in the 2021-24 cycle.

A volley of rights sales this year reallocated properties formerly held by pan-regional broadcaster Fox Sports Asia and began shaping a new sports broadcasting landscape in Asia-Pacific.

As DAZN Group’s protracted effort to acquire BT Sport reaches its conclusion in one way or another, neither party wants to make final concessions to seal a deal before the year’s end.

Indian media group Viacom18’s three-season deal for rights to the NBA reflects the property’s stagnant profile in the country, where broadcaster interest in the league has waned.

Though Italy’s Serie A was hamstrung by the country’s invasive regulators and by a broader bear market around the world, its own decisions have contributed to a dramatic shortfall in media rights revenue.

Public-service broadcaster YLE had recouped almost half its fee by sublicensing some rights to next year’s Fifa World Cup to commercial broadcaster MTV3.

LaLiga and its international sales agent, Mediapro, took advantage of a red-hot market in Mexico and Central America to double its media rights income from the region, securing a new eight-season deal with Sky.

The NBA will earn record revenue from its digital media rights in China in the coming seasons, despite the ravages of the pandemic and the 2019 Daryl Morey controversy.

The English Premier League has seen its value in the Baltics soar amid Nordic Entertainment (Nent) Group’s dynamic entrance into the market and heated competition with local rival TV3 Group.

Uefa and the European Clubs Association’s hopes of receiving a minimum guarantee for rights to Uefa club competitions look to have been dashed after bidders failed to find a cost-effective method of delivering one.