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No guaranteed fees for Uefa as sales agent process sprints to a finish

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The National Rugby League and its commercial rights-holder, the Australian Rugby League Commission, will achieve a satisfactory return for the league’s global media rights from 2023 to 2027.

LaLiga has secured modest increases in its latest deals across Bulgaria, the Czech Republic and Slovakia but it saw its value drop in Romania after a protracted bidding process.

Uefa has secured one of its largest cycle-on-cycle increases in recent years after securing a deal with Armenian newcomer OTT player Vivaro Media, which has made an aggressive entry into the market.

Optus is thought to have faced competition from only one other bidder for the Premier League rights: US-based media group ViacomCBS.