Analysis

Football

United Media’s new deal for English Premier League rights will dramatically increase the league’s value in Greece over the next six seasons, while a new deal in Bulgaria has produced a more modest uplift.
Football

Brazil’s collapsing linear pay-television sector and Globo’s diminished stature have allowed new players into the country’s football rights market.
Football

The Football Association has agreed to extend Pitch International's FA Cup media rights deal in Western Europe, the Middle East and North Africa on the same financial terms, SportBusiness Media understands.
Football

Italian Serie A rights values have declined by around a third in France and Southeast Asia under a deal with beIN Sports, mirroring recent trends in those markets.
Basketball

The Lithuanian Basketball League (LKL) has secured increased fees for its recent multi-season rights deals with TV3 Group’s OTT platform Go3 and commercial channel LNK.
Basketball

The return of Greek powerhouse Olympiacos to the domestic top basketball division this season has seen more than a million euros added to the existing rights contract held by public broadcaster ERT.
Cricket
Media

The International Cricket Council’s new betting streaming and data rights deal with Sportradar has furthered a potentially significant revenue stream for cricket’s governing body and its member nations.
Multi-sport

Diplomatic processes put in place in 2021 to heal the rift between Saudi Arabia and Qatar have brought an end to the four-and-half-year dispute, sparking hope that the region’s sports broadcasting market will soon revert to normality.
Football

Greece’s Cosmote has paid a strong increase to take Serie A rights back from rival pay-television operator Nova, preserving its status as a broadcaster of top European football.
Basketball

The value of Fiba’s Basketball Champions League has fallen slightly in Greece as it shifted from public broadcaster ERT to pay-television operator Cosmote. 
Football

Gazprom Media-owned Match TV has retained its Russian Premier League domestic rights, paying an increase of about 320 per cent after a hard-fought behind-the-scenes battle to avoid an open tender.
Football

Spain’s LaLiga has more than doubled its fee in the Baltics thanks to a deal with Setanta Sports, which saw off competition from rival broadcasters and agencies.  
Football

While Uefa's search for a club competition sales agent should be the blockbuster tender of the century, agencies have greeted the opportunity with as much bemusement as excitement.  
Football

Nordic Entertainment (Nent) Group paid an almost three-fold increase to acquire rights to Uefa’s club competitions in the Baltics after a neck-and-neck bidding process with TV3 Group. 
Football
Media

Telco Telia was able to seal a three-season deal for Serie A in Sweden and Finland for a relatively modest increase amid strong competition and high increases for rights fees in the Nordics.
Football
Media

Sony has committed to promoting the Bundesliga via on-the-ground activations and marketing across its media platforms to create greater visibility for the league.
Motorsport
Media

Discovery-owned Eurosport’s five-year renewal for media rights to the Superbike World Championship (WorldSBK) motorcycling series was driven by the preference of commercial rights-holder Dorna to provide the property with wide exposure.
Football

When Italian state broadcaster Rai bought the rights to the 2022 Fifa World Cup in April, it acquired two things: exclusive rights and a problem.