European Tour

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Sky achieved its long-held ambition of exclusive live coverage of the US Masters in the UK because its co-incumbent, the BBC, decided live golf is no longer a strategic priority.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in golf. This is the free version of the report.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in golf.

The European Tour agreed new deals with Sky in the UK and Ireland as well as in Germany, Austria and Switzerland last month, as a multi-territory agreement with Discovery nears completion.

The launch of GolfTV is driving improved channel distribution revenues at Discovery, the US-based broadcast giant that owns the direct-to-consumer streaming platform, to complement new OTT subscription…

Golf’s European Tour has signed a three-year partnership with Chinese internet company Sina Sports.

US media group Discovery has announced its latest wide-ranging golf partnership with the European Tour, commencing in 2019, acquiring rights in selected markets to all European Tour events and the next…

UK pay-television broadcaster Sky will continue to broadcast both the European Tour and Ryder Cup until 2022, but is facing competition from US media company Discovery for golf rights elsewhere in Europe