German pay-television broadcaster Sky Deutschland has renewed its rights to European Tour events and the Ryder Cup in a four-year deal, from 2019 to 2022.
The new deal will cover the full four seasons of the European Tour over the period and the two Ryder Cups during the lifetime of the deal – in 2020 and 2022. The rights were sold by the European Tour, which often bundles together rights to the European Tour and the Ryder Cup when selling in Europe.
Sky holds the same set of rights in its current four-year deal, from 2015 to 2018.
The renewal is an important one for Sky which will likely lose PGA Tour golf rights from 2019. All PGA Tour rights outside the US have been acquired by US media company Discovery in a $2bn deal. Sky has a stranglehold on all other golf rights in the country.