German Bundesliga

Football

Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…
Football

Bundesliga international rights declined in value in 2020-21 as the league struggles to find a home in the Middle East and found mixed results replacing its multi-territory Fox deal via market-by-market sales.
Football

Nordic Entertainment (Nent) Group will launch its OTT streaming service Viaplay into 10 international markets by the end of 2023, including Poland in 2021 where it has secured rights to the German Bundesliga…
Football

Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25
Football

Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…
Football

Difficult markets conditions across South America has led Bundesliga International to push for greater exposure across the region.
Football

The German Bundesliga had mixed fortunes in a series of deals agreed in Asia in recent weeks, achieving relatively strong fees and coverage in some markets but struggling to finalise deals in others.
Football

The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.
Football

Sky Deutschland has reported record pay-television viewing figures for the weekend’s action from the Bundesliga, the top tier of German club football.
Football

The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
Football

OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.
Football

Pay-television broadcaster beIN Sports has said that its ongoing concerns over piracy have prompted it to decide against renewing its German Bundesliga rights in the Middle East and North Africa
Football

Online sports platform FanCode has acquired exclusive rights in India to German football’s Bundesliga.
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OneFootball, the Germany-based digital platform, has teamed up with the Sportfive agency to broadcast Bundesliga matches free of charge via its app in Brazil
Football

Bundesliga International, the league’s international commercial rights arm, has signed off on new broadcast deals in Singapore, South Korea and Thailand ahead of the start of the 2020-21 season on Friday.
Football

Brazilian commercial broadcaster Band is moving closer to agreeing a deal for free-to-air rights to the German Bundesliga, SportBusiness understands.
Football

International media group Discovery has continued its sublicensing agreement with DAZN into 2020-21 at the same fee after the former’s attempt to terminate its Bundesliga rights deal was thwarted by the German Institution of Arbitration (DIS).
Football

Public-service broadcaster the SABC has acquired a package of free-to-air Bundesliga rights in South Africa for the next two seasons