German Bundesliga
Sony capitalises on lack of competition to net Bundesliga rights
Sony has committed to promoting the Bundesliga via on-the-ground activations and marketing across its media platforms to create greater visibility for the league.
Sony signs off on two-year Bundesliga deal in Indian subcontinent
Indian pay-television broadcaster Sony Pictures Networks has agreed a two-year deal for exclusive media rights to the German Bundesliga in the Indian subcontinent
Disney’s European football push makes Star+ market leader in LatAm
Disney is hoping its decision to dominate the football rights market in Latin America will drive a strong influx of subscribers to its Star+ streaming platform, which launched across the region on August 31.
Hong Kong Cable TV unveils Bundesliga deal
Hong Kong’s Cable Television has secured rights to the German Bundesliga, bringing the German top-flight division back onto a cable television network.
Bundesliga finds South American home on Star+ in long-term ESPN deal
The German Bundesliga will be broadcast across nine South American countries by ESPN’s newly-launched Star+ streaming service under a five-year agreement announced this afternoon.
Migu and iQiyi step up as European football values dive in China
As the fallout continues from the collapse of PP Sports, the media rights value of major European football properties in China has fallen sharply in new deals agreed ahead of the 2021-22 season
Bytedance acquires non-exclusive Bundesliga streaming rights in China
Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Bundesliga close to broadcast ‘solution’ in Mena region
Bundesliga International, the global rights sales arm of the German Bundesliga, is moving closer to re-establishing live coverage in the Middle East and North Africa following the expiry of its deal with…
Bundesliga on YouTube in the Netherlands after no Nent sublicence
Media company Nordic Entertainment Group (Nent Group) has opted against sublicensing rights in the Netherlands to the German Bundesliga in a short-term deal, with matches from the new season instead available…
Tencent joins Bundesliga broadcaster line-up in China
Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Sky PerfecTV to integrate Bundesliga’s interactive feed in new app
Japanese pay-television broadcaster Sky PerfecTV, the Bundesliga’s rights-holding broadcaster in Japan, is launching the Bundesliga Live App to deliver a tailored viewing experience for fans.
Movistar Plus retains Bundesliga rights in Spain
Spanish pay-television broadcaster Movistar Plus has agreed a three-season extension to its rights deal for the German Bundesliga, the top division of German club football
Migu, Huya, Dongqiudi acquire Bundesliga rights
Chinese digital platforms Migu, Huya and Dongqiudi have acquired streaming rights for the German Bundesliga in deals starting with the 2021-22 season, which kicks off this weekend
Hungary’s TV2 retains Premier League rights, adds Bundesliga
Hungarian commercial and pay-television broadcaster TV2 has renewed a rights agreement for football’s English Premier League and signed a new deal to cover the German Bundesliga, while also preparing t…
Sky nets exclusive Bundesliga rights to 2025, ending BT era
Pay-television broadcaster Sky has secured exclusive rights to broadcast the top-tier German Bundesliga in the UK and Ireland for four seasons, from 2021-22 to 2024-25
Deloitte European football study: Covid sparked 13-per-cent market contraction
The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
Digi Sport retains Bundesliga rights in Romania
Romanian pay-television broadcaster Digi Sport has agreed a four-season extension to its rights deal for the Bundesliga, the top division of German club football
Klein: Bundesliga has earned ‘strong increase’ across Europe
Bundesliga International chief executive Robert Klein has said that Germany’s top-tier league has secured a “strong increase” for its international media rights across Europe from 2021-22.