German Bundesliga
German monopoly commission criticises cartel office for DFL tender approval
Germany’s federal monopoly commission has criticised the decision of the country’s federal cartel office, the Bundeskartellamt, to allow the German Football League (DFL) to sell exclusive live media-rights pac…
Tough market weighs on DFL domestic rights income
The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.
Bundesliga secures ‘solid’ rights fee, brand-building commitments in Vietnam
The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.
Robert Klein and Kevin Sim – Bundesliga International
Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.
Saudi Arabia and Bundesliga ‘hold talks’ over Mena media rights
There have been talks between representatives of the Saudi Arabian state and the German Bundesliga about a potential deal for the league's media rights in the Middle East
DFL awards Sky, DAZN Bundesliga domestic rights from 2021-22
The German Football League (DFL) has awarded domestic live rights to the German Bundesliga, from 2021-22 to 2024-25, to pay-television broadcaster Sky Deutschland and OTT streaming service DAZN
DFL’s short-term Amazon, DAZN deals seen as ‘strategic’ ahead of domestic tender
The German Football League’s (DFL) short-term Bundesliga deals with Amazon and DAZN are strategic moves ahead of this month’s domestic rights tender, industry experts have told SportBusiness Media.
Amazon extends Bundesliga rights for remainder of season
Retail giant Amazon has extended its deal with the German Football League (DFL), giving it domestic rights to seven more top-tier Bundesliga matches and four relegation matches between Bundesliga and second-tier…
Amazon continues non-exclusive Bundesliga coverage in new agreement
Retail giant Amazon has reached an agreement for its Prime Video service to provide live coverage of two more German Bundesliga matches this weekend for subscribers in Germany and Austria
DAZN extends live Bundesliga rights until end of season
International streaming service DAZN has agreed an extension to its one-match Bundesliga broadcast rights deal with the German Football League (DFL) in Germany and Switzerland, covering the remainder of…
Nent to launch Viaplay in Baltics with Formula 1, Bundesliga and NHL
The Nordic Entertainment (Nent) Group will launch its Viaplay services in Estonia, Latvia and Lithuania in the first quarter of 2021, and has already started building its sports portfolio by acquiring…
Bundesliga starts Asian sales with Sky PerfecTV deal in Japan
Japanese pay-television broadcaster Sky PerfecTV has renewed its German Bundesliga rights at a small discount, in a deal covering the five seasons from 2020-21 to 2024-25, SportBusiness Media understands.
Sky PerfecTV deal marks Bundesliga’s first Asian media rights agreement of new cycle
The German Bundesliga has agreed a media-rights deal in Japan with pay-television broadcaster Sky PerfecTV covering the five seasons from 2020-21 to 2024-25, SportBusiness can reveal
Brazil’s Betsul lands Bundesliga betting streaming rights from Sportradar
Brazilian betting operator Betsul has acquired betting streaming rights to the German Bundesliga ahead of the league’s return to action this weekend.
Sky adds fan audio and reduced package for returning Bundesliga
German pay-television broadcaster Sky Deutschland will offer viewers the option of playing recorded crowd noise during its Bundesliga coverage as the domestic football season returns tomorrow (Saturday)
Bundesliga seals revised domestic deals, secures clubs finances if league resumes
The German Football League (DFL) has renegotiated deals with six of its seven domestic media-rights holders, which will secure payments – and thus cashflow for German clubs – in the next month. Discovery is the only broadcaster yet to reach an agreement.
DFL presses ahead with Bundesliga domestic rights tender
The Bundesliga’s domestic broadcast rights invitation to tender process is to carry on despite the spread of the coronavirus pandemic across Germany and elsewhere in Europe.
Sky offers free-to-air Bundesliga Konferenz following coronavirus precautions
German pay-television broadcaster Sky Deutschland has announced that it will make its ‘Konferenz’ coverage of Bundesliga and second-tier 2. Bun