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Bytedance acquires non-exclusive Bundesliga streaming rights in China

(Photo by Mario Hommes/DeFodi Images via Getty Images)

Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22.

Bytedance is best known for its short video platform Douyin, branded Tiktok outside China. The Bundesliga deal covers rights in China only.

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