German Bundesliga

Football
China

Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Football
MENA

Bundesliga International, the global rights sales arm of the German Bundesliga, is moving closer to re-establishing live coverage in the Middle East and North Africa following the expiry of its deal with…
Football
Netherlands

Media company Nordic Entertainment Group (Nent Group) has opted against sublicensing rights in the Netherlands to the German Bundesliga in a short-term deal, with matches from the new season instead available…
Football
China

Chinese technology and media giant Tencent has acquired non-exclusive streaming rights in China to the German Bundesliga in a two-season deal covering 2021-22 and 2022-23
Football
Spain

Spanish pay-television broadcaster Movistar Plus has agreed a three-season extension to its rights deal for the German Bundesliga, the top division of German club football
Football
China

Chinese digital platforms Migu, Huya and Dongqiudi have acquired streaming rights for the German Bundesliga in deals starting with the 2021-22 season, which kicks off this weekend
Football
United Kingdom

Pay-television broadcaster Sky has secured exclusive rights to broadcast the top-tier German Bundesliga in the UK and Ireland for four seasons, from 2021-22 to 2024-25
Football
Europe

The Covid-19 pandemic resulted in the European football market contracting 13 per cent to overall revenues of €25.2bn ($29.9
Football
Romania

Romanian pay-television broadcaster Digi Sport has agreed a four-season extension to its rights deal for the Bundesliga, the top division of German club football
Football
Europe

Bundesliga International chief executive Robert Klein has said that Germany’s top-tier league has secured a “strong increase” for its international media rights across Europe from 2021-22.
Football
Nordics

Nordic Entertainment (Nent) Group has banked on the German Bundesliga to be a central pillar of its expansion across Europe, as the company’s EVP and head of expansion and sport Peter Nørrelund told SportBusiness Media he believes in the league’s “prosperous future” and the broadcaster’s ability to monetise the rights.
Football
Italy

The value of the rights to second- and third-tier properties in Italy is enjoying a mini-boom in the wake of DAZN’s acquisition in March of the main live rights to Serie A for the next three seasons. Faced with the loss of its key property, Sky is fighting back, renewing deals with MotoGP and the Bundesliga and snatching rights currently held by DAZN, such as Serie B and Ligue 1.
Football
Nordics

The German Bundesliga has agreed to extend its broadcast rights deal with media company Nordic Entertainment (Nent) Group for a further four seasons before the forthcoming cycle beginning in 2021-22 has…
Football
Poland

The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.
Football
Balkans

Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
Football
MENA

The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…
Football
Germany

Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…
Football
Global

Bundesliga international rights declined in value in 2020-21 as the league struggles to find a home in the Middle East and found mixed results replacing its multi-territory Fox deal via market-by-market sales.