German Bundesliga

Football

Nordic Entertainment (Nent) Group has banked on the German Bundesliga to be a central pillar of its expansion across Europe, as the company’s EVP and head of expansion and sport Peter Nørrelund told SportBusiness Media he believes in the league’s “prosperous future” and the broadcaster’s ability to monetise the rights.
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The value of the rights to second- and third-tier properties in Italy is enjoying a mini-boom in the wake of DAZN’s acquisition in March of the main live rights to Serie A for the next three seasons. Faced with the loss of its key property, Sky is fighting back, renewing deals with MotoGP and the Bundesliga and snatching rights currently held by DAZN, such as Serie B and Ligue 1.
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The German Bundesliga has agreed to extend its broadcast rights deal with media company Nordic Entertainment (Nent) Group for a further four seasons before the forthcoming cycle beginning in 2021-22 has…
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The value of Bundesliga rights in Poland has more than doubled for the 2021-25 cycle in the league’s deal with new entrant Nordic Entertainment Group, adding to a generally strong start to sales in Europe.
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Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
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The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…
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Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…
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Bundesliga international rights declined in value in 2020-21 as the league struggles to find a home in the Middle East and found mixed results replacing its multi-territory Fox deal via market-by-market sales.
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Nordic Entertainment (Nent) Group will launch its OTT streaming service Viaplay into 10 international markets by the end of 2023, including Poland in 2021 where it has secured rights to the German Bundesliga…
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Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25
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Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…
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Difficult markets conditions across South America has led Bundesliga International to push for greater exposure across the region.
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The German Bundesliga had mixed fortunes in a series of deals agreed in Asia in recent weeks, achieving relatively strong fees and coverage in some markets but struggling to finalise deals in others.
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The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.
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Sky Deutschland has reported record pay-television viewing figures for the weekend’s action from the Bundesliga, the top tier of German club football.
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The surprise emergence of free-to-air broadcaster KBS as a bidder for German Bundesliga rights in South Korea generated some competition during the 2020-22 sales process, but not enough to stave off a dip in value.
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OneFootball, the German-based digital platform, has signed off on a sponsorship and content deal with VBET that will see the online betting company’s services integrated within its Brazilian platform.
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Pay-television broadcaster beIN Sports has said that its ongoing concerns over piracy have prompted it to decide against renewing its German Bundesliga rights in the Middle East and North Africa