David Proper, senior EVP of international and media strategy at the NHL, discusses the league's new media-rights deals in Germany and Austria, and how the NHL has worked with its broadcast partners in Europe to improve engagement.
The National Hockey League boosted the value of its rights in Germany and Austria in its latest sales round. But it only agreed one-season deals with its primary pay-television broadcasters after bidders failed to meet its longer-term valuation.
The Nordic Entertainment (Nent) Group will launch its Viaplay services in Estonia, Latvia and Lithuania in the first quarter of 2021, and has already started building its sports portfolio by acquiring…
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