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NHL grows short-term rights value in DACH but strives for more

Edmonton Oilers Center Leon Draisaitl. (Photo by Curtis Comeau/Icon Sportswire via Getty Images)

The National Hockey League boosted the value of its rights in Germany and Austria in its latest sales round. But it only agreed one-season deals with its primary pay-television broadcasters after bidders failed to meet its longer-term valuation.

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