Sky Österreich will generate more than €5m ($5.9m) per season from the sublicensing of Austrian Bundesliga rights, from 2018-19 to 2021-22.
Lagardère Sports last month secured coverage in Germany and Austria for the Kontinental Hockey League following years without a partner.
Digital media specialists Perform this month agreed to pay an increase of about 30 per cent to retain Spanish LaLiga media rights across Germany, Austria and Switzerland.
Selling global rights exclusively to pay-television broadcaster Sky has netted the Austrian Bundesliga the biggest media-rights deal in the country’s history.
IMG’s acquisition of Austrian skiing federation international rights has surprised the industry, as the move could change the balance of power in the winter sports media-rights market.
The value of Uefa Europa League media rights will grow by about 24 per cent in Germany and 20 per cent in Austria when new deals kick in from 2018-19.
Uefa turned down a strong bid from incumbent free-to-air Champions League rights-holder ZDF for its next cycle in Germany, instead accepting an offer from pay-television broadcaster Sky Deutschland for exclusive rights.