Austria

Latest Features

The German Football League’s (DFL) short-term Bundesliga deals with Amazon and DAZN are strategic moves ahead of this month’s domestic rights tender, industry experts have told SportBusiness Media.

Austrian public-service broadcaster ORF put longer-term ambitions for the domestic Bundesliga on hold to agree a short-term sublicensing deal with pay-television broadcaster Sky.

Servus TV’s decision not to take up the option to extend its Austrian Eishockey Liga domestic free-to-air rights into next season allowed Puls 4 to take its place.

WWE will broadcast its pay-per-view events in Germany exclusively on its OTT platform, WWE Network, in the 2020-23 rights cycle.

Uefa has continued its success in the DACH region by more than doubling the value of its club competition rights in Austria and significantly increasing them in Switzerland.

Eurosport has agreed media-rights deals for two European tennis tournaments, bett1ACES in Berlin on July 13-19, and THIEMs7, which got underway in Kitzbühel yesterday and runs until July 11.

Austrian commercial broadcaster ServusTV has announced a new three-year deal for Formula 1 media rights, and will sublicense half of the races to the country’s public-service broadcaster ORF.

Austrian public-service broadcaster ORF has acquired rights for three years to Extreme E, the electric SUV off-road racing series, but is unlikely to seek an extension of its Austrian Bundesliga live match…

Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.

Features

Austrian public-service broadcaster ORF has fought off aggressive competition from commercial broadcaster Servus TV to seal a deal with the Infront agency for a host of major events operated by the International Ski Federation (Fis).

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Pay-television broadcaster Sky Deutschland has raised its annual outlay on two of golf’s majors, the PGA Championship and Open Championship, by almost half to secure its dominance over the sport in the DACH region against the threat of US media group Discovery.

OTT streaming service DAZN’s acquisition of rights to World Rally Championship, MotoGP and IndyCar in Germany, Austria and Switzerland is part of its plan to avoid customer churn and bolster content in the summer months when its football coverage breaks.

The value of ATP Tour tennis rights in Germany, Austria and Switzerland has once again dramatically increased amid intense competition for a year-round competition with a growing domestic interest

The value of Wimbledon rights in the DACH region will increase significantly in the next cycle after incumbent rights-holder Sky Deutschland faced down strong competition to retain them

Sky Deutschland to pay about €22m per season for Premier League rights, 2019-2022 This is about 70 per cent more than the €13m per season DAZN pays from 2016-2019 T

The European Tour agreed new deals with Sky in the UK and Ireland as well as in Germany, Austria and Switzerland last month, as a multi-territory agreement with Discovery nears completion.

DAZN has acquired exclusive Ultimate Fighting Championship rights in Germany and Austria, more than doubling the previous value of the rights. OTT service DAZN will pay just under $2m (€1.7

Sports broadcaster Eurosport has had its grip on MotoGP rights across Europe weakened in recent times, despite its renewal of rights in the Netherlands.

DAZN to pay about €3m per season for third-party Uefa national-team rights, 2018-19 to 2021-22 Deal will cover Germany, Austria and Switzerland; coverage also agreed with ORF and AZ Medien

Perform-owned OTT service DAZN has paid an increase of close to 70 per cent to retain its hold on rights to Italy’s Serie A in Germany and Austria.

Serie A rights remain unsold in Germany and Austria with new season fast approaching DAZN renews Ligue 1 for just over €500,000 per season, up from €300,000 per season In

Extra exclusivity in a new deal with the Austrian football federation this month will go some way to easing ORF’s disappointment at missing out on live rights to the Austrian Bundesliga.

German public-service broadcasters ARD and ZDF recouped more than €3m ($3.5m) from various sublicensing deals for 2018 Fifa World Cup rights in the country.

The All England Lawn Tennis Club has agreed a deal in principle for rights to the Wimbledon grand slam in Germany and Austria, TV Sports Markets understands.

Sky Österreich will generate more than €5m ($5.9m) per season from the sublicensing of Austrian Bundesliga rights, from 2018-19 to 2021-22.

Lagardère Sports last month secured coverage in Germany and Austria for the Kontinental Hockey League following years without a partner.