Bulgaria
Bulgaria’s Max Sport prolongs WRC rights
Max Sport, the Bulgarian pay-TV broadcaster owned by telco A1, has extended its World Rally Championship rights for two more seasons.
The new deal covers the 2023 and 2024 campaigns
Coupe de France deals secured in Bulgaria, Chile and Mexico
Bulgarian pay-television broadcaster Max Sport has acquired rights to club football competition the Coupe de France
Uefa club competitions broadcast rights hit market in three more European countries
The Team Marketing agency has this week initiated the Uefa club competitions media rights sales processes from 2024-25 to 2026-27 in the Czech Republic, Slovakia and Bulgaria
Kosmos gets increased fee and exposure in Italy for Davis Cup
Kosmos Tennis has made a strong start to its Davis Cup media rights sales by securing increases in fee across Italy and the Balkans, a sign that the competition’s revamped format is bearing fruit.
United Group’s revenues grow as sports rights spending increases
United Group has reported higher revenues for the 2021 financial year thanks to multiple acquisitions that it concluded, while its sport rights spending more than doubled
DFB makes strong start with in-house Pokal rights sales
The initial burst of deals across Europe are the first to be announced for the new cycle, and also the first major deals agreed by the DFB since it took DFB-Pokal rights back in house.
Small increase for Formula One as United renews in Bulgaria
United Media has renewed exclusive rights to Formula One in Bulgaria at an increased fee, albeit at a level far below the property’s previous peak.
United’s Nova secures Uefa national team rights in Bulgaria
United Media-owned Nova Broadcasting Group has announced that it has secured rights in Bulgaria for the next two Uefa European Championships, as well as other Uefa national team rights from 2022-23 to…
United and Telekom Srbija dominate Uefa national teams tender in the Balkans
Uefa’s national-team tournament rights tender across the Balkans is coming to a close after a process dominated by strong competition between United Media, Telekom Srbija and public broadcasters.
Quartet of four-year DFB-Pokal deals to kick-off in-house international rights cycle
The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…
LaLiga fees up in Bulgaria, Czech Republic and Slovakia; down in Romania
LaLiga has secured modest increases in its latest deals across Bulgaria, the Czech Republic and Slovakia but it saw its value drop in Romania after a protracted bidding process.
Bulgaria’s BNT and Nova will both broadcast 2022 Fifa World Cup
Bulgarian public-service broadcaster BNT and United Media-controlled pay-television network Nova will both broadcast the 2022 Fifa World Cup, it has been announced
United Media pays increases across pan-regional deal for Fiba tournaments
United Media is paying increases in multiple territories for rights to events hosted by Fiba, world basketball’s governing body, in a pan-regional deal covering the Balkans, Greece, Cyprus and Bulgaria.
United Media aggression drives up Premier League fees in Greece, Bulgaria
United Media’s new deal for English Premier League rights will dramatically increase the league’s value in Greece over the next six seasons, while a new deal in Bulgaria has produced a more modest uplift.
Uefa secures club competition fee increase in Bulgaria with A1, bTV
Increase in value driven by Telekom Austria’s push to keep the Uefa Champions League under its umbrella, while adding Uefa’s other two competitions.
NFL rights deal agreed in Bulgaria with A1’s Max Sport
Bulgarian pay-television broadcaster A1 has acquired rights to show NFL games for the first time in the country, further strengthening its US sports portfolio
A1 Bulgaria retains Champions League, adds Europa League, Conference League
Pay-television broadcaster A1 Bulgaria has extended its rights to the Uefa Champions League and also secured rights to the Europa League and new third-tier Europa Conference League for the next three seasons