Telekom Austria’s push for Champions League rights helped drive the value of Uefa club competitions in Bulgaria up by about 30 per cent from 2018-19.
Competition between sports-rights agencies has helped Spain’s LaLiga grow the value of its media rights in several new deals across Europe.
The Bulgarian top-tier football league suffered a rights-fee cut in its new deal with Nova Broadcasting Group. The drop is part of a longer-term decline in the value of the league’s domestic media rights caused largely by the country’s wider economic difficulties.
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