Greece

United Group has reported higher revenues for the 2021 financial year thanks to multiple acquisitions that it concluded, while its sport rights spending more than doubled

The rise of Maria Sakkari and Stefanos Tsitsipas has increased the popularity of tennis in Greece, a country where the sport has just begun to break into mainstream culture.

The initial burst of deals across Europe are the first to be announced for the new cycle, and also the first major deals agreed by the DFB since it took DFB-Pokal rights back in house.

Nova, the Greek pay-television broadcaster owned by United Media Group, has extended its relationship with anti-piracy content protection firm Friend MTS

Greece’s Cosmote TV has renewed rights to the Formula One World Championship in a sublicensing deal with public-service broadcaster ERT covering the 2022 season, which starts on March 18.

Media group Discovery secured a marginal increase for rights in Greece to the Olympic Games in the 2022 and 2024 in a deal with public-service broadcaster ERT.

The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…

Greek pay-television broadcaster Cosmote has retained exclusive rights to the FIA World Rally Championship under a new three-year deal that runs to 2025

Formula One rights in Greece will remain with incumbent rights-holder ERT, which paid a flat fee to retain the property in a one-season deal covering the 2022 season.

Increased competition and the entrance of new players vying for Uefa national team rights have resulted in a decent increase over the next six seasons.

United Media has paid a strong increase to take LaLiga rights in Greece from rival pay-television broadcaster Cosmote, acquiring the rights from agency Kosmos.

Nova, the Greek pay-television broadcaster owned by United Media Group, has finalised its acquisition of exclusive Premier League rights in a six-year deal running to 2028

The NBA secured a big uplift fee in Greece, while a late agreement with beIN in the Middle East and North Africa resulted in a decline.

United Media is paying increases in multiple territories for rights to events hosted by Fiba, world basketball’s governing body, in a pan-regional deal covering the Balkans, Greece, Cyprus and Bulgaria.

United Media’s new deal for English Premier League rights will dramatically increase the league’s value in Greece over the next six seasons, while a new deal in Bulgaria has produced a more modest uplift.

The return of Greek powerhouse Olympiacos to the domestic top basketball division this season has seen more than a million euros added to the existing rights contract held by public broadcaster ERT.