Hong Kong

The IOC will also start separate talks this spring in Hong Kong, a rights territory which, like China, has been treated as part of the ABU deal until now

Top markets may be carved out from European television-rights deal for 2014 and 2016 Olympics

Motorsport: German pay-broad-caster Premiere acquired the exclusive live rights for motor racing’s Nascar and Indycar series for the 2006 season.

The joint venture of Dentsu and Infront will be banking heavily on getting good revenue from China.

Football: The German Football League awarded the rights for the Bundesliga in several three-year deals covering 2006-07 to 2008-09.

Pan-European broadcaster acquires content specifically for the region for the first time.