Kosovo

The Mediapro agency has sealed several last-minute deals with IMG and Saran Media across Eastern Europe for rights to Spain’s LaLiga, after cancelling its deal with MP & Silva.

LaLiga has taken back its rights in a series of Eastern European countries from the MP & Silva agency and will re-tender them, TV Sports Markets understands.

Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.

The MP & Silva agency has extended its partnership with LaLiga through a deal to distribute media rights to the top division of Spanish club football in five European markets.

International media and entertainment company Discovery Communications has taken its free-to-air broadcast partner portfolio for the Olympic Games up to 20 through new agreements in Armenia and Kosovo.

Uefa, European football’s governing body, last month secured a strong increase in the value of its national team media rights from telco Digitalb in Albania and Kosovo.

DigitAlb has renewed exclusive rights in Kosovo for live coverage of the English Premier League.

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