HomeNewsBasketballGermany

Liga ACB highlights success of in-house sales

Coverage of the 2018-19 season of the Liga ACB, the top division of basketball in Spain, will be available in 140 countries after the league distributed its rights in-house.

The ACB – which operates the competition, known as Liga Endesa for sponsorship reasons – said coverage had been secured through direct negotiations with media companies in various territories, with most of the deals struck set to run from 2018-19 to 2020-21.

The MP & Silva agency served as the international rights distribution partner of the ACB for eight years until this summer, when the basketball body took the rights-sales process back in-house due to the agency experiencing well-documented financial difficulties.

The ACB said there had been an improvement revenue generated from its rights as well as the number of territories showing coverage.

The league has struck deals with: DAZN in Germany, Austria and Switzerland; Fox Sports Africa in sub-Saharan Africa; Fox Sports Latin America across the Caribbean and Latin America; Sharjah TV across the Middle East and North Africa; Arena Sport in the Balkans (Bosnia, Croatia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia); Nova Sports in Bulgaria; Cyta in Cyprus; Eleven Sports in Portugal and the US; Silknet in Georgia; Charlton in Israel; Best4Sport.tv in Latvia; Sport1 in Lithuania; Sportklub in Poland; TVR in Romania; and D-Smart in Turkey.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.