Lithuania

The European Broadcasting Union (EBU) has secured free-to-air rights to the International Basketball Federation’s (Fiba’s) premium men’s and women’s national team events from November 2025 to 2029. Th

Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.

The Team Marketing agency is to go to market with Uefa club competition broadcast rights in the Baltic countries shortly after the exit of Viaplay from the region.

Viaplay has finalised its exit strategy in the Baltic region after agreeing to sell on all of its sports rights to media company TV3 Group

Euroleague Basketball has increased its media rights revenues in the Baltics through a new arrangement with media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT).

Rugby Europe has struck a deal with the European Broadcasting Union that will see its rugby sevens events televised by public-service broadcasters in the Czech Republic, Lithuania, Poland and Spain

TV3 Group, the broadcaster in the Baltic region, has extended its exclusive media rights agreement with the UK promoter Boxxer

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland

LIV Golf’s inaugural Invitational Series event at London’s Centurion Club this week is to be broadcast by streaming service Mola TV, SportBusiness understands, while subscription streaming operator Via…

Viaplay, Nordic Entertainment (Nent) Group’s subscription streaming platform, has acquired rights in nine countries to competitions organised by the Confederation of African Football.

Nordic Entertainment (Nent) Group’s subscription streaming platform Viaplay has acquired rights to Europe’s mixed martial arts organisation KSW in 10 countries.

The Lithuanian Basketball League (LKL) has secured increased fees for its recent multi-season rights deals with TV3 Group’s OTT platform Go3 and commercial channel LNK.

Spain’s LaLiga has more than doubled its fee in the Baltics thanks to a deal with Setanta Sports, which saw off competition from rival broadcasters and agencies.  

Nordic Entertainment (Nent) Group paid an almost three-fold increase to acquire rights to Uefa’s club competitions in the Baltics after a neck-and-neck bidding process with TV3 Group. 

Nordic Entertainment (Nent) Group has extended its rights to the IndyCar US motor racing series for another three years

Spanish basketball league Liga ACB has secured a multi-year contract in the Baltics with TV3 Group, following up on its latest deal with the Baltics-based media group earlier this year

Nordic Entertainment (Nent) Group has acquired a wide-ranging suite of Uefa national team competition rights in Estonia, Latvia and Lithuania across the 2022-28 cycle

Nordic Entertainment (Nent) Group has acquired exclusive media rights to Italy’s top-tier women’s football league, the Serie A Femminile, as it furthers bolsters its women’s sport portfolio. M