Viaplay scores Haaland endorsement and content deal

(Photo by Justin Casterline/Getty Images)

Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland.

The deal sees Haaland become a brand ambassador in the nine markets where Viaplay has rights to the English Premier League, namely Norway, Sweden, Denmark, Finland, Estonia, Latvia, Lithuania, Poland and the Netherlands. Viaplay will also release an exclusive documentary about Haaland’s transfer to Manchester City earlier this year.

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