Netherlands

The fate of UK pay broadcaster Setanta was hanging by a thread late this week, as TV Sports Markets went to press.

The EBU has renewed television rights deals for gymnastics, weightlifting and Greco-Roman wrestling, but pulled out of broadcasting judo, as part of a “reshaping” of its sports portfolio.

Football: Sports broadcaster ESPN Brasil acquired pay-television rights in Brazil for the 2010 World Cup in a sublicensing deal with commercial broadcaster Globo

Football television rights values in the Netherlands are plunging, with pay-channel Sport1 succeeding in getting massive rights-fee reductions on key contracts.

Team has been forced to close down the free-to-air sales process in the Netherlands for Uefa Champions League rights, after an extremely poor first-round response from broadcasters.

Athletics: The IMG agency acquired the international television rights for the newly-created Diamond League in a five-year deal, 2010 to 2014, guaranteeing around $6m (€4.7m) a year.

The IAAF has begun a second round of talks for its European television rights after a cut-price opening offer from its incumbent partner, the EBU.

Football: UK public-service broadcaster the BBC extended its deal for Premier League highlights for a further three years, from 2010-11 to 2012-13, paying £173m (€185m/ $237m).

UK pay-broadcaster Setanta’s audiences for Premier League football are up 56 per cent on last season, according to the latest figures.

English football’s Premier League has blocked its Greek licensee Nova from showing its Saturday 3pm matches.

Cricket: Pan-Asian broadcaster ESPN Star Sports acquired the rights for Twenty20’s cricket’s Champions League.

Endemol Sport represents a hitherto untapped, lucrative market for content producer Endemol, famous for its Big Brother reality television formats.

Chinese state broadcaster CCTV’s coverage of the Opening Ceremony of the 2008 Olympic Games attracted the country’s largest-ever television audience.

Ratings fall but battling Tour sees signs of hope

Maximum of 20,000 viewers can simultaneously access live streaming

The progress of Live Eredivisie, the new channel to be launched next month by Dutch football’s top-tier league, will be monitored closely by rights-holders across Europe.

Football: German commercial broadcaster ProSiebenSat.1 acquired the free-to-air rights for the Uefa Champions League.

Football: Portuguese mobile operator Optimus acquired exclusive mobile rights in Portugal to Uefa’s Euro 2008 championships, in a sublicensing deal worth close to €1.2m