Uefa has increased the value of Europa League media rights in Scandinavia by about 45 per cent in deals with TV2 in Norway and Discovery Communications in Denmark and Sweden.
The ATP is earning less from market-by-market sales in the Nordics than from the last cycle’s pan-regional deal, after Modern Times Group added World Tour rights in Norway and Sweden to its earlier Denmark deal last month. A separate deal has also been agreed in Finland with MTV3.
Discovery Communications’ ambition to strengthen its market position in the Nordics helped Norway’s football league defy all expectations in the sale of its media rights last week.
Norwegian public-service broadcaster NRK renewed two vital skiing rights deals last month, agreeing to pay decent increases for both.
Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.
The Infront Sports & Media agency has secured fee increases in skiing deals with public-service broadcasters in both Austria and Norway.
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