Sri Lanka

Cricket

The ICC closed its sales process in the subcontinent with an uplift in Bangladesh, though in Sri Lanka it was not able to defy the current difficulties of the market.
Cricket
Media

MTV Channel (Private) Limited has acquired rights in Sri Lanka to International Cricket Council (ICC) competitions until the end of 2025, leaving New Zealand as the only main market where a deal is yet to be announced for the current cycle.
Cricket
Media

The International Cricket Council has released an invitation to tender covering 2024 and 2025 for its media rights in Bangladesh, Pakistan and Sri Lanka, the last remaining major markets where it is yet…
Football
Media

Pay-television operator Sony Pictures Networks India has extended its exclusive rights across the Indian subcontinent to the German Bundesliga for three more seasons
Cricket
Media

Indian pay-television broadcaster Sony Pictures Networks has renewed its global Sri Lanka Cricket rights for four years, from April 2023 to March 2027, SportBusiness understands.
Rugby League
Media

Pay broadcaster Premier Sports Asia has acquired exclusive live rights in more than 20 markets in Asia for Australia's National Rugby League in a five-year deal from 2023 to 2027
Cricket
Events

The Sri Lankan cricket board plans to launch a new T10 cricket franchise league, working with sports marketing firm TTen Global Sports
Multi-sport

Viacom18 is understood to be confident of turning a profit on its investment given the number of Indians likely to qualify for the later stages across multiple Olympic sports.
Cricket

Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.
Athletics
Media

Pay-television broadcaster Sony Pictures Network India has acquired exclusive media rights across the Indian subcontinent to the 2022 World Athletics Championships in Oregon
Tennis
Media

Pay-television broadcaster Sony Pictures Networks India has acquired exclusive media rights across the Indian subcontinent for the forthcoming Davis Cup tie between India and Denmark
Cricket

The Marron Media agency will be the exclusive international media rights sales agent for the Lanka Premier League for the second successive year
Cricket

Innovative Production Group, the commercial rights-holder of the Lanka Premier League Twenty20 cricket competition, has established a joint venture with UK-headquartered agency Redstrike

For the month of October, a new style of monthly report is being implemented
Cricket

Sri Lanka satellite television channel Supreme TV has secured exclusive domestic media rights to the Lanka Premier League Twenty20 cricket tournament in a multi-year deal
Football
Media

Spanish LaLiga’s value in India has seen a sharp decline in media group Viacom 18’s deal for exclusive rights to the property from 2021-22 to 2023-24, driven by a lack of competition.
Esports

Esports tournament organiser Blast Premier has reached eight new international media rights deals for the 2021 season
Football

LaLiga has announced a media rights agreement in China with telco China Mobile, and launched a tender for rights in the Indian subcontinent