Sub-Saharan Africa

The English Premier League, the country’s top football league, is enjoying heightened exposure across sub-Saharan Africa this season thanks to a 30-per-cent increase in the number of free-to-air broadcaster d…

Pro14 Rugby has stated it is in “early discussions” with SA Rugby to expand the number of South African franchises in the cross-border league, while it has introduced a Monday Night Rugby concept for the…

The Team Marketing agency has initiated its first Uefa club competitions media-rights sales processes in nearly seven months, inviting bids from broadcasters in Italy and also sub-Saharan Africa for the…

SuperSport, the sub-Saharan African pay-television broadcaster, has acquired rights to events organised by the Women’s Tennis Association (WTA).

Sub-Saharan African pay-television broadcaster StarTimes has acquired the non-exclusive rights to the Extreme E racing series across the region

Public-service broadcaster the SABC has acquired a package of free-to-air Bundesliga rights in South Africa for the next two seasons

An OTT streaming platform is to be launched to showcase matches from the Nigerian Professional Football League (NPFL) after Redstrike, the UK-based sports marketing agency, invested in an agreement to…

The African arm of French pay-television broadcaster Canal Plus has acquired the French-language rights to the German Bundesliga in sub-Saharan Africa in a three-season deal

Pay-television broadcaster StarTimes has acquired rights in sub-Saharan Africa to the Canadian Premier League top-tier football competition

LaLiga, the governing body of the top two tiers of Spanish football, has seen an increase in value of about 12.5 per cent after closing out its sub-Saharan African rights cycle.

LaLiga, the governing body of Spanish football’s top two divisions, has agreed another rights deal in sub-Saharan Africa after signing a four-season extension with the African arm of French-language p…

LaLiga has finalised an agreement for the sale of its French-language media rights in sub-Saharan Africa with pay-television broadcaster StarTimes

Pan-African pay-television operator Multichoice has signed a carriage deal with the Walt Disney Company to carry ESPN and ESPN2 channels on its DStv platform

SuperSport, the sub-Saharan African pay-television broadcaster, has renewed its exclusive rights to the top two tiers of Spanish football, LaLiga

Showmax, the subscription video-on-demand platform in sub-Saharan Africa, has launched a new service which will incorporate sports content from its sister company, pay-television broadcaster SuperSport

Sports data and AI technology company Stats Perform has agreed a wide-ranging deal with Cricket South Africa (CSA) covering the governing body’s international and domestic competitions.

Pay-television broadcaster SuperSport kept its Formula One rights fee steady in its latest renewal covering sub-Saharan Africa. But it has lost some exclusivity in the region with the launch of Formula One’s premium OTT service F1 TV Pro.

South African public-service broadcaster SABC has acquired rights to the FA Cup ahead of the quarter-finals of this season’s competition.