Sub-Saharan Africa

The Marketing & Media Solutions agency and PC Plus Group have secured media rights in sub-Saharan Africa for all World Athletics Series events from 2024 to 2029 in a deal with Eurovision Sport.

The Confederation of African Football completed a series of deals before Christmas which have put its precarious finances back on an even keel after several difficult years following the cancellation of its $1bn, 12-year contract with the Lagardère Sports agency.

Uefa and Fifa benefitted from the aggressive entry into the African sports-rights market of New World Television, the Togo-based pay-television operator, to enjoy strong uplifts for club competition and World Cup rights, respectively.

Sub-Saharan Africa has become the hottest sports-rights market in the world, but that dynamism could be brought to an abrupt halt if the proposed merger between France’s Canal Plus and South Africa’s MultiChoice goes ahead.

New World TV has announced its acquisition of Uefa club competition French-language broadcast rights in sub-Saharan Africa from 2024-25 to 2026-27 while incumbent Canal Plus Afrique has secured a package…

South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm

StarTimes, the pay-television broadcaster in sub-Saharan Africa, has acquired rights to the upcoming Africa Cup of Nations (Afcon) in Ivory Coast

South African public-service broadcaster, the SABC, has appointed Nomsa Chabeli as its new group chief executive

Uefa and Fifa are going head-to-head with tenders in sub-Saharan Africa for major football properties, after media rights to European club competitions hit the market today (Monday)

Broadcast rights in sub-Saharan Africa to the 2026 Fifa World Cup and the 2027 Fifa Women’s World Cup are now on the market after two concurrent tender processes were opened by football’s world governing bod…

Pan-African media group MultiChoice, owner of pay-television broadcasters SuperSport and DStv, posted core headline earnings of R1.8bn (€91m/$98.6m) for the six-month period ending September 30, which included three World Cups across football, netball and rugby union.

New World TV has secured both free-to-air and pay-television rights to major Confederation of African Football (CAF) competitions across sub-Saharan Africa and in multiple languages in the Togo-based satellite…

A legal challenge filed by South Africa’s eMedia Investments against the terms of pay-television operator MultiChoice’s Rugby World Cup sublicensing deal has failed after being struck from the roll at …