Sweden

The Salt Lake City Winter Olympics and football’s World Cup in Japan and Korea were the two major events that dominated European sports viewing in 2002.

Football’s Euro 2004 championship was a big hit with television audiences across Europe.

Football: The English Football Association agreed a deal with sports agency Sportfive for second-party rights for England’ home friendly internationals, giving Sportfive the rights for selling to broadcasters i…

Cycling: Italian public-service broadcaster Rai agreed a four-year deal with the European Broadcasting Union, from 2005 to 2008, for coverage of the Tour de France. 

Pan-Scandinavian pay-television broadcaster Canal Plus Nordic is planning to bid for the exclusive television rights across the region for Formula 1

A landmark investigation by the Swedish tax authority into whether television-rights income should be subject to tax could have major financial implications

American Football:  The National Football League signed new deals with three of its five major US television partners – the CBS and Fox networks and digital satellite platform DirecTV

Pan-European broadcaster Eurosport is to launch a new channel

Public pressure forced reluctant Swedish pay-channel Viasat Sport 1 to buy the rights in a last-minute deal for the national football team’s away friendly match

Football: German public-service broadcasters ARD and ZDF acquired the rights for up to 49 matches in football’s 2006 World Cup from Swiss agency Infront Sports & Media.

Viewing rises in four out of the top five European television markets

Swedish TV4 gets best-ever viewing figure for Women's football World Cup final

Infront, and other suitors, did not like the rights guarantees ISPR had committed to

The TV Sports Markets monthly survey of European sports viewing in December shows Champions League second-phase matches topping the tables in six of 19 countries surveyed.

Women's World Championships draw good audiences in Norway, Germany, Romania

Football: Pay-operator Setanta Sports agreed a four-year extension deal with the Scottish Premier League.

The climax of the football season in Europe attracted big audiences for free-to-air broadcasters across the continent.

A consortium of Scandinavian commercial broadcasters is set to acquire the rights for the men’s and women’s 2007 and 2009 world handball championships.