Olympics deal part of Slim plan to expand media empire in Latin America through top sport
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Full Play produces letter from Conmebol to back up claim to have Copa America rights
Pay TV growth in South America's fourth-largest economy has local analysts predicting a big pay-day for domestic football.
A Latin American deal for the next two football World Cups in 2010 and 2014 may have to be renegotiated, with local broadcasters struggling to meet rights fee payments against the background of global recession.