Pay-television broadcaster the Abu Dhabi Media Company has acquired rights for national football team qualifying matches ahead of the Uefa Euro 2016 and Fifa 2018 World Cup tournaments.
Uefa, football’s European governing body, said that the broadcaster’s AD Sports-branded channels would show the coverage across the Middle East and North Africa. The channels will show live coverage and highlights every match night.
The rights cover all media platforms, with games set to be shown live via the Super.ae online and mobile services.
The deal was brokered by the CAA Eleven agency on behalf of Uefa, which has centralised the media rights for European qualifying national team matches from September 2014.