HomeNewsFootballAustralia

DFL clinches broad partnership with beIN Media Group

The beIN Media Group has confirmed a wide-ranging rights deal with the German Football League (DFL) taking in the Middle East and North Africa region, along with France and Australia.

The contract will run for five years, from the 2015-16 to 2019-20 seasons, apart from the French market, where beIN will hold a two-year contract.

Beginning with the 2015-16 season, the deal includes all 306 Bundesliga matches as well as 2. Bundesliga games, the German Supercup and the Bundesliga relegation playoffs. BeIN Media Group has also obtained exclusive rights to the Bundesliga's digital distribution rights including online television services and mobile.

Joerg Daubitzer, managing director of DFL Sports Enterprises, said: “These agreements confirm that the Bundesliga has legitimately evolved to become a top international sports media property.

“BeIN Media Group is a global-scale partner that provides German football with excellent opportunities for worldwide exposure and future growth. We welcome these agreements as an expression of faith in Bundesliga's continued development over the coming years.”