Automobile Club de l’Ouest, organisers of the 24 Hours of Le Mans, has entered into a partnership with social media platform Snapchat for the 2016 edition of the motor racing showpiece.
ACO said unique video clips and exclusive content will be posted to a dedicated Snapchat Story throughout the race weekend.
Snapchat users signing up to the lemans24hours account will have exclusive access to content, starting with the scrutineering sessions in Le Mans city centre that are already online.
This year’s edition of the 24 Hours of Le Mans takes place in the French city on June 18-19.