Streaming service DAZN has appointed Ben King as senior vice-president, global distribution and business development in a move it hopes will continue to drive its global expansion.
Beginning his role at DAZN in February, King will be responsible for developing global partnerships. He joins after 12 years at US technology company Apple, most recently working as commercial director for international services. He will report to John Gleasure, chief business development officer.
Gleasure said: “Ben is universally respected across the industry as an innovative and talented operator who delivers results for both partners and his services. His global experience and insight-driven approach will enable DAZN to grow faster and stronger as we extend our business deeper into both existing and new markets. We are delighted to get him onboard.”
In 2016 DAZN launched in Japan, Germany, Austria and Switzerland, and have since expanded into Canada (2017), Italy and the U.S (2018). This year, DAZN will launch in Brazil and Spain. The company has said its aim is to be in 20 markets by 2020.