Malaysian pay-television operator Astro has linked up with the UFA Sports Asia agency to create Asia Sports Ventures, a new joint venture that will aim to commercialise the sport of sepaktakraw worldwide.
“One of the key objectives is to produce, own and develop Sepaktakraw assets worldwide, which includes holding exclusive global rights to the International Sepaktakraw Federation tournaments, and the Persatuan Sepaktakraw Malaysia tournaments in Malaysia,” UFA Sports Asia managing director Jeff Chue said.
Asia Sports Ventures will be based in Singapore and managed by a joint board comprising members of senior management from UFA Sports Asia and Astro.