UK mixed martial arts promotion BAMMA has announced a rights deal with Abu Dhabi TV, which is part of pay-television operator Abu Dhabi Media Company.
Terms of the deal were not disclosed, but BAMMA said Abu Dhabi TV will broadcast its events across Bahrain, Egypt, Chad, Iraq, Iran, Jordan, Kuwait, Lebanon, Oman, Palestinian Authority, Qatar, Saudi Arabia, Syria, United Arab Emirates, Yemen, Algeria, Libya, Morocco and Tunisia.
Abu Dhabi TV will also broadcast BAMMA events to the Comoros Islands, Djibouti, Mauritania, Somalia and Sudan.
BAMMA’s director, Ashley Bothwell, said: “In the business of sports promotion television is absolutely fundamental. This new deal firmly cements BAMMA’s position as the UK promotion with the largest broadcast reach, offering the greatest exposure for its athletes. We look forward to announcing further TV deals over the coming weeks.”