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Barstool Sports secures naming, media rights to Arizona Bowl

Sports and culture media company Barstool Sports is significantly expanding its presence in the North American sports industry by securing both the naming rights and exclusive media rights to the Arizona Bowl.

The officially titled "Barstool Sports Arizona Bowl" will take place on December 31 at Arizona Stadium in Tucson, Arizona. The venue is the home of the Pac-12's Arizona Wildcats.

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