Belgian basketball league strikes deal with Proximus

Belgium’s Pro Basketball League has agreed a non-exclusive rights deal with telco Proximus for the next three seasons.

Proximus will show the best matches from the top-tier basketball league each match-week, from 2018-19 to 2020-21. The telco will also hold non-exclusive rights to the Belgian Cup (excluding the final), the Supercup and the All Star Game, meaning it will show a total of about 45 matches per season. Proximus will make its first four matches this season available for free.

The league also has non-exclusive deals with telcos Voo and Telenet: both show between 40 and 45 matches per season. Flemish-language public-service broadcaster VRT shows eight live league games per season on Sundays, including the Belgian Cup final, in a three-season deal from 2018-19 to 2020-21. French-language public-service broadcaster RTBF has news access rights.

Production company DB Video holds the league’s rights until the end of the 2018-19 season. In September 2017, it teamed up with streaming service Fanseat (owned by Finnish telco Elisa) to live stream all league matches.

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