KBC bank lands Belgian Pro League clips, highlights deal

Financial group KBC has acquired exclusive rights to ‘near live’ mobile clips from the top-tier Belgian Pro League as well as non-exclusive online highlights rights.

The rights, which cover the forthcoming 2020-25 cycle, were acquired from international broadcaster Eleven Sports.

KBC will exploit the content on its KBC Mobile, KBC Brussels Mobile and CBC Mobile apps. It will be available to KBC customers and non-customers. KBC-Plus account holders will have access to the content at no additional charge.

The highlights package will be available to view at the end of each matchweek.

KBC previously only offered its own bank and insurance products and services in its mobile app.

Patrick Tans, senior general manager, banking products and transformation at KBC’s Belgium division, said: “We are developing KBC Mobile into an open platform that is easily accessible to every consumer and offers real added value. Now we want to go one step further…We want to offer a customer-friendly solution for the large group of football fans who do not have the time to watch a full match but would like to stay informed.”

Eleven Sports holds the global rights to the Pro League as part of a wider Belgian football deal worth €103m ($114.9m) per season between 2020-21 and 2024-25.

Guillaume Collard, managing director, Eleven Sports Belgium and Luxemburg said: “Eleven also stands for innovation. The fact that a bancassurance company is launching a service in its app to bring Belgian football even closer to football fans fits in perfectly with our strategy in this area.”

Eleven will launch three new channels to support is Belgian football rights acquisition, with each channel available in Dutch- and French-language versions.