Pay-television broadcaster BT Sport is reportedly set to take WWE rights in the UK from rival Sky Sports.
Incumbent Sky’s current five-season deal expires this year and BT is said to have agreed terms for the next rights cycle, according to UK newspaper the Telegraph.
Sky have shown WWE for nearly 30 years, so the property’s move to BT would be a significant shift in the rights landscape.
BT is understood to have been interested in acquiring WWE for the 2015-19 cycle, but Sky had an exclusive negotiating period, and the rights never came to market.
WWE is thought to account for at least 100,000 of Sky’s subscribers.