US network CBS agreed a multi-year deal with the Professional Bull Riders (PBR) organisation for the live broadcast of 27 events per year.
CBS will televise over 55 hours of live programming each year, plus an exclusive weekly highlights programme on Mondays. The network will also work with PBR sponsors, and other advertisers, to deliver integrated sponsorship and media packages.
CBS’s live coverage will begin with the Madison Square Garden Invitational event on January 7.