Active lifestyle and endurance events company Tough Mudder has agreed a multi-year rights deal with the CBS Sports division of US network CBS.
The agreement will bring the mass participation series to broadcast, cable and digital on CBS Sports, CBS Sports Network and CBSSports.com beginning later this year.
In both 2016 and 2017, CBS Sports will air a special, in-depth look at World's Toughest Mudder. The 2016 edition debuts on Christmas Day.
In 2016, CBS Sports Network will offer two programs that will both air in the month of December. Road to the World's Toughest Mudder will focus on the build-up to the 2016 World's Toughest Mudder event in Las Vegas. CBS Sports Network will also air a post-event roundtable show immediately following World’s Toughest Mudder on CBS on December 25, featuring the top competitors from the 2016 event.
In 2017, CBS Sports Network will air coverage from the entire six-event Toughest Mudder Series, going behind-the-scenes as teams train and compete in the new event. CBS Sports Digital will also feature live streaming coverage of Toughest Mudder events on CBSSports.com and the CBS Sports apps for mobile and connected television devices, along with on-demand video content available across CBS Sports digital and social platforms.
Tough Mudder is currently embarking on a global expansion strategy taking it outside its core markets of the US and UK.