The China Arena Football League has entered into a multi-faceted partnership with sports media, marketing and event management company HUPU ahead of the American football competition’s debut season.
Terms of the deal were not disclosed, but the CAFL said it will work closely with HUPU on aspects including digital platform development and operations, as well as brand and media management.
Following approval from the Chinese government, the CAFL will kick off its inaugural season of professional American football in Beijing on the weekend of October 1-2, before continuing for five more consecutive weekends in Dalian, Qingdao, Guangzhou and Shenzhen.
The inaugural CAFL Championship weekend will be held on November 5-6 at Shanghai Oriental Stadium.
Marty Judge, chairman and founder of the CAFL, and Gary Morris, chief executive of the CAFL, said: “Each of our six professional teams has an equal number of Chinese and foreign players competing at the highest level of American football in China. It’s history for both America and China.”