Commercial Sports Media lands latest ice hockey contract

The Finnish Ice Hockey Association (FIHA) has appointed the Commercial Sports Media agency in an advisory capacity for its forthcoming media-rights sales process.

The new FIHA contract, starting with the 2020-21 season, will include more than 200 matches per year and consists of men’s and women’s national teams as well as all national junior ice hockey games with a Finnish team participating.

FIHA also holds rights to all games played outside of the country, with the exception of the men’s World Championships and the winter Olympic Games.

Commercial Sports Media has landed the contract after successfully agreeing deals for the Finnish SM-Liiga, Swedish Hockey League and Norway’s GET-Ligaen over the past year.

Jonas Persson, chief executive of Commercial Sports Media, said: “Ice hockey is a key property in the Finnish market and from a sporting point of view the years ahead look very interesting. Finland has won the U20 Junior World Championships three times in the past six years.”

The FIHA rights contract is currently held by public-service broadcaster YLE.