Commercial Sports Media moves into football with A Lyga deal

Sweden-based agency Commercial Sports Media has branched out into a new sport by striking a partnership with A Lyga, the top division of club football in Lithuania.

CSM will advise the league in its upcoming media-rights sales process. The new agreement for A Lyga, starting with the 2019 season, will include more than 128 matches per year.

CSM will be the exclusive advisor of the A Lyga for its media rights domestically and internationally. The A Lyga will be the first football league represented by CSM, which was founded in 2015 and has advised on the sale of rights to the top ice hockey leagues in Sweden, Finland and Norway in the past two years.

“We are very pleased that our work in the Nordic marketplace for sport media rights have been recognised,” said Jonas Persson, chief executive of Commercial Sports Media. “A Lyga has a very interesting position domestically in Lithuania, which is a market supposed to go through a transition period in the upcoming years.”