Copa do Brasil’s international OTT platform goes live

Live Portuguese-language streaming of matches from the Copa do Brasil is being offered internationally on a new OTT platform launched for the Brazilian club knockout tournament.

Streaming on the new Copa do Brasil streaming service began this week with coverage of the first-stage match between Caxias and Botafogo and the clash between Operário and Santa Cruz. The live match coverage was complemented by 40 minutes of pre-match coverage and post-match output.

The platform, which has been built using the technology of the Florida-based Brado Media, will show two fixtures per match week.

Klefer Marketing Esportivo, the Brazilian football agency that holds the international rights to the Copa do Brasil, has developed the concept to service displaced Brazilian fans abroad who miss out on watching coverage in their mother tongue, reports Máquina do Esporte.

Matches cannot be streamed in Portugal due to the sale of Portuguese-language rights to broadcasters.

Broadcasters to have already secured rights to the Copa do Brasil in various territories include Sportdigital (in Germany, Austria and Switzerland) and Fox Soccer Plus (in US).

In Brazil, the tournament receives additional digital exposure through a tie-up with Twitter that allows the social media platform to stream pre-match, half-time and post-match coverage. The live rights remain with commercial broadcaster Globo.