Danish Superliga seals record domestic football rights deal

The Danish Superliga has announced on Tuesday a record-breaking domestic rights deals for the 2021-24 cycle with incumbents Nordic Entertainment (Nent) Group, US media group Discovery and public-service broadcaster DR.

The league said the total income from the new three-season deals, from 2021-22 to 2023-24, will be the best financial agreement the league has ever signed.

Nent will hold rights to the Superliga’s first-, third-, fourth- and sixth-pick match from each match-week. It will also hold rights to the 1st Division, Denmark’s second-tier league, and the Danish Cup.

Discovery will hold rights to the second- and fifth-pick match from each match-week, whilst DR will hold highlights and radio rights.

All three broadcasters hold the same set of rights in the current six-year deals, from 2015-16 to 2020-21. The league tried to renew its domestic rights deals with both Nent and Discovery without a tender last year. However, the move was blocked by the Danish Competition and Consumer Authority.

Divisionsforeningen, the body that acts on behalf of both Denmark’s football clubs and the country’s football federation, the Dansk Boldspil-Union, was forced to go to tender, sending out the ITT on May 1.