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DAZN furthers German distribution drive with Deutsche Telekom deal

Subscription sports streaming service DAZN has continued to extend its reach in Germany by agreeing a deal with Deutsche Telekom, making the OTT platform available on the telco’s MagentaTV platform.

The DAZN app is now available on the MagentaTV stick and set-top boxes, meaning Deutsche Telekom customers can access DAZN’s full offering, which includes key German Bundesliga and Uefa Champions League coverage.

They will also be able to access the Eurosport 1 and 2 channels through DAZN, as the latter has a carriage agreement in place with Eurosport-owners Discovery in Germany, as well as Austria, Italy and Spain.

Ben King, chief subscription officer at DAZN, said: “Magenta TV is the preferred TV viewing platform for millions of households across Germany. Today’s launch ensures these customers can now access the best domestic and international sport in their own living room, directly through their primary remote control.

“This collaboration with Deutsche Telekom is an important step in our vision for making DAZN the most accessible and friction-free premium sports experience in the world.”

The Deutsche Telekom deal comes a week after DAZN agreed a similar deal with the Vodafone-owned GigaTV platform. The DAZN app is now part of the GigaTV 4K Box offering for cable television customers, and will also be available through the GigaTV Net streaming box.

At the time, King said: “Research shows us that pay-TV customers in Germany prefer to watch the majority of their video entertainment via their pay-TV set-top-box.

“We appreciate that by asking them to switch to a secondary device to watch Bundesliga, Champions League or NFL has been placing an unnecessary obstacle between them and the sports they love.”

DAZN has invested heavily in Germany, and from the 2021-22 season will have sizeable content costs following recent acquisitions of rights to the German Bundesliga (until 2024-25) and Uefa Champions League (until 2023-24).