Danish commercial broadcaster TV2 has agreed a six-year rights deal for events operated by the International Association of Athletics Federations.
The contract runs from 2018 to 2023 and commences with the World Indoor Championships, which opened in Birmingham, England yesterday (Thursday).
The agreement will also include the IAAF’s showpiece World Championships, which next take place in Doha, Qatar in 2019 before heading to the US city of Eugene in 2021.
The IAAF deal represents a new property for TV2 and includes other events held under the governing body’s banner. These include the 2019 World Cross Country Championships, which will be hosted by the Danish city of Aarhus.